This is the first of my business websites. Consider it the hub.

During a deep dive into how I actually work — and how I market that work — a few things became obvious: I needed multiple brands, separate legal structures, and a way to unify them that doesn't confuse me or my clients. DanKelly.Co is the first piece of that puzzle.

The Problem With Hats

I don't think a client should have to figure out whether to reach out to me with my developer hat, my consultant hat, or my content producer hat. That's my job to sort out — not theirs.

Most of my work blends at least two of these: consulting and code, code and content, or all three at once. The brands I'm building reflect that:

• Consulting: Dan Kelly Consulting (advocacy and corporate clients), Dan Kelly Campaigns (campaign management)
• Tech: VoterContact.IO, DKDev.IO

Each brand has its own domain and its own audience. That separation helps me run tighter marketing campaigns with content that's actually relevant to the people reading it. A corporate client doesn't need to wade through a story about campaign field operations to find what they're looking for.

Two Ways People Find This Site

I can picture two flows, and both make sense.

Someone finds a piece of content on LinkedIn, clicks through to DanKelly.Co, and — if it's worth their time — subscribes to stay in touch. Later, if they want to explore working together, they follow a link to one of the brand sites.

Or a prospective partner or client lands on one of the brand sites and visits DanKelly.Co because they want to learn more about the person whose company they'd work with. Both flows are great.

Having multiple domains lets me run sharper, more relevant marketing for each audience. The way I approach my work, my values, and my structure isn't changing — but a corporate client may be less interested in a story about building better systems for candidate management, and would rather see that thinking framed for their world.

DanKelly.Co Is Also Where I Drive My Content

For the first time in my life, I'm drafting and posting regular content and using that to build brands, network with potential partners, and attract the type of clients that are a good fit for my skills and services.

I could see this becoming my professional blog, or it might stay the initial point of entry. Regardless, the analytics of these sites will give me real data on how to approach this over time.

The Tech

I built the site using Claude Code and Supabase.

I upload a Google Drive file and agents match the formatting. I built a basic editor to handle smaller changes. I can schedule posts and hold drafts indefinitely. A lot of the work that happens after publishing is finished by AI — adding links to related articles, featuring other writing, updating the footer, and making changes across the site.

The site measures an extraordinary amount of data. Visitors can quickly evaluate a piece of content without filling out an annoying survey or entering any information. Even passive signals — like when a visitor hovers over an item and sees it change color or grow — are measured. Instead of one piece of feedback (did they click through or not?), I get at least three different data points on how visitors interact with the content.

The Design

I wanted the site to stay 100% focused on the content without a lot of frills, images, bells, and whistles. The site uses a color palette that resembles e-ink. The colors transition from darkest to lightest. The white text pops — a little brighter than the rest of the palette to help attract and retain attention. No light mode/dark mode switch for a while.

And one thing you won't see: social media handles or any other distraction that drives visitors to someone else's platform. The flow is from outside websites, to your website, to whatever is next. Driving people elsewhere works against that.